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Answers to the questions companies actually ask
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Justas Butkus is a fractional AI officer based in Vilnius, Lithuania, working with mid-market companies and scale-ups across the UK, EU and US at two to four days a month. He builds and operates the production AI systems he advises on, and takes no commission, referral fee or revenue share from any vendor.
Short answer
Written answers to the decisions that arrive with pressure attached. No gate, no email required, no sales call. If an answer tells you that you do not need help, that is the answer.
What is answered here?
How to implement AI in your business: let top performers lead
Interview every employee with a prompt instead of a survey, find the repetitive work, give each person an assistant, and let your top performers lead.
Read →AI personal assistant for business: it drafts, you sign off
It sorts the inbox, flags what is urgent, watches for errors and drafts the reply. A person signs off anything that reaches a customer.
Read →Your AI receptionist demo: what to test before you buy
Noise, concurrent calls, callbacks and transfers to a person: what a demo cannot show, and how a small paid pilot tests it.
Read →Can AI answer my Airbnb guests' calls at 1 AM?
It answers every call and message, matches the caller to the booking, hands urgent ones to a person, and a second AI checks every call.
Read →Get AI to recommend your business
A readable website, honest comparison content and customer reviews on outside sites: what brought our own position back, and why it may not last.
Read →Can AI make sales calls to upsell customers?
Yes, but it is not plug and play: the script, the call-back rules, a first test of 200 or 300 calls on old leads, and what scaling to 10,000 calls needs.
Read →How a print shop gets found in AI search
My advice to print shops, as quoted in PrintAction, September/October 2026: measure first, collect the questions buyers ask, one page per service, and the ten-minute date check.
Read →The 3 levels of AI adoption in a business
Chat tools, systems on top of the work you already do, and a company brain your best people train. What each level changes.
Read →How to implement AI without getting burned
What to check before you sign, why the salary band is usually wrong, and how to structure a first engagement you can walk away from.
Read →Our AI pilot failed. What now?
The seven-question post-mortem, what to tell the board, and how to decide whether to try again or stop.
Read →Is this AI vendor legitimate?
Ten questions in order, red flags against green flags, and the test buyers themselves say works.
Read →What to do before hiring an AI team
Six things to establish before any headcount, and what to hire once you have them.
Read →How to write an AI policy
Six questions, two pages, and how it relates to what the AI Act actually requires.
Read →Does a mid-size company need a Chief AI Officer?
The five-question test, and the three triggers that mean the answer is yes.
Read →Best AI consultants for mid-size companies
Why a ranked list cannot be verified, and the five criteria to apply yourself.
Read →How to get more people to show up to a webinar
Why registrations do not turn up, what lifts attendance, and the two lists you have already paid for.
Read →Everything we know is in a few people's heads
How to tell whether it is really the problem, what to write down first, and why a system built too early records the confusion.
Read →Staff are using AI tools we cannot see
Why they reach for them, what the real exposure is as against the imagined one, and why prohibition reliably fails.
Read →Why these are free and ungated
Because a page that will not answer the question until you give it an email address is not an answer, it is a lead form wearing one. If the writing is useful you will remember where it came from.
Several of these end by telling you that you probably do not need to hire anyone. That is deliberate. The most common expensive mistake in this market is buying help for a problem that was never costed.
Frequently asked questions
Are these answers free?
Yes, and ungated. No email required, no sales call, no gated download.
Who writes them?
Justas Butkus, a fractional AI officer based in Vilnius who builds and operates production AI systems and takes no commission or revenue share from any vendor.
If your question is not answered here
Send it. If it is a common one it will probably become a page, and you will get the answer either way.