# How do I implement AI in my business? > Justas Butkus designs and deploys AI systems inside companies, mainly the company brain. He is the founder of AINORA, MB – the company behind the Ainora and Impetora brands – based in Vilnius, Lithuania, a graduate of Vilnius University, and a fractional AI officer for a limited number of companies. Justas Butkus is a fractional AI officer based in Vilnius, Lithuania, working with mid-market companies and scale-ups across the UK, EU and US at two to four days a month. He builds and operates the production AI systems he advises on, and takes no commission, referral fee or revenue share from any vendor. Video: How to Implement AI in Your Business: Let Top Performers Lead (https://youtu.be/qIv5Lj9R7GQ) **To implement AI in your business, start by finding where the repetitive work is, and ask the people who do it. Give every employee a prompt to paste into their own chat tool; it interviews them about their repetitive, boring tasks, and AI then looks for patterns across everyone's answers. Put the investment where the impact is highest, give each person an assistant for the admin work, and let your top performers lead so colleagues want to catch up. It is not about buying chat subscriptions for everybody, although they help.** Canonical: https://justasbutkus.com/answers/how-to-implement-ai-in-your-business/ Last updated: 2026-11-01 --- ## Where do you start with AI in your company? Not with hype, and not with subscriptions for everybody, although those can do a lot. The start is understanding the highest impact decisions and where an investment in AI is best made. That matters because most companies just lose money on AI. The ones that see a payoff are the ones that put it where the work actually is. ## Why interview every employee instead of sending a survey? The best and easiest way is to interview every employee. Not a general survey, where you ask everybody by email or team chat to fill in a poll of what is needed. Instead, give each employee a prompt to paste into their own chat tool. It interviews that person: what repetitive tasks they have, what they struggle with most, what is the most boring, the most mind-numbing part of the job. Everybody fills it in, and then AI analyzes all the answers together and looks for patterns. The free prompt in the video's description does this interview for you, so you find out what needs automating. **A general survey against a prompt interview** | | General survey | Prompt interview | | --- | --- | --- | | How it is asked | A poll sent by email or team chat | A prompt each employee pastes into their own chat tool | | What it asks | What we need | Repetitive tasks, biggest struggles, the most boring work | | What you get | Scattered answers | Answers from everybody that AI can compare for patterns | ## What did one logistics team complain about? In one logistics company, everybody was complaining about filling out several CRMs and several platforms where the data was kept. Instead of selling, every sales rep spent about 20% of their time on that and on clicking through windows and buttons. Very inefficient. The first fix is to have AI fill in that information. It can take it from the recordings of calls, or from the notes you give it about what you spoke about with a customer. You can even send a voice note, and AI fills in every tab that needs it. ## How does AI know what to do? You train it: the workflows, the prompts, all of it. The free prompt in the description is where that starts, because it interviews you about your most repetitive processes so you find what needs automating. Once you know, map out the actions. For a new customer: create a card in the CRM, send an email, create an invoice, and so on. Instead of a person doing that admin during the day, AI does it. ## What changes when every person gets a personal assistant? Each person gets a personalized assistant. Your people become more productive, and you get more efficient sales, delivery and legal teams. You can scale revenue while headcount stays relatively safe. Nobody loses their job; they focus on more human work: creativity and the human touch. ## What if your team fears a layoff scheme? You may hear objections at first, because people can think this is part of a layoff or a plan to replace them with AI. AI is not there, and you can assure them of that. The way to do it is to let AI enthusiasts lead: the key people most interested in adopting new things, such as your top performers from each department. When they use the workflows and assistants you build for them, their colleagues see them delivering more results and want to catch up. That raises the bar for the whole company. Your employees should not be scared of AI. They should be amazed by it, because it removes the boring jobs and gives them time to be creative and focused. ## Can AI send your sales team only the qualified leads? This is different from AI filling in a CRM, which I covered in a past video. If you receive calls, AI can filter them: urgent from not urgent, qualified leads from unqualified ones. Your sales team then speaks only to the most qualified. You make more money, because the sales team talks to qualified prospects and is more energetic about the chance of closing. They know the lead is not a random number from the internet. The hit rate is not 100%, but it greatly increases the results. ## Frequently asked questions ### Do I need to buy chat subscriptions for everybody first? No. They are useful and can do a lot, but the video's point is that the start is finding the highest impact decisions, not buying subscriptions for the whole company. ### Why not just send a survey? A poll by email or team chat gives scattered answers. A prompt that interviews each person about their repetitive work gives answers from everybody that AI can compare for patterns. ### Will AI replace my staff? Not in this approach. Headcount stays relatively safe, nobody loses their job, and people move to more human work. Tell your team that up front. ### Who should go first inside the company? AI enthusiasts and top performers from the departments. When colleagues see them delivering more results, they want to catch up. ### Where is the free prompt? It is linked in the video's description. You paste it into your own chat tool and it interviews you about your most repetitive processes. ## Related - [The 3 levels of AI adoption](/answers/3-levels-of-ai-adoption/) – Where chat tools, systems on top of your work and a company brain fit. - [AI personal assistant for business](/answers/ai-personal-assistant-for-business/) – It drafts, a person signs off anything that reaches a customer. - [Implementing AI without getting burned](/answers/how-to-implement-ai-without-getting-burned/) – What to check before you commit budget or headcount. ## About the author **Justas Butkus** – designs and deploys AI systems inside companies, mainly the company brain. He is the founder of AINORA, MB – the company behind the Ainora and Impetora brands – based in Vilnius, Lithuania, a graduate of Vilnius University, and a fractional AI officer for a limited number of companies. ## If you are not sure where your repetitive work is Describe the tasks your team repeats every week in a short email. That is usually enough to see where to start. Contact: justas@ainora.lt · [LinkedIn](https://www.linkedin.com/in/justas-butkus/)